Avoiding Communication Breakdown For a Small Business Owner

As the owner of any small business knows, excellent communication is crucial to your success. There are no corporate handbooks to rely on (unless you create them) and no one to pass the buck to. As your small business grows, the need for good communication increases. In fact, the small business owner’s lack of communication skills may even arrest his company’s growth.

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Small Business Websites – Why A Small Business Website Does Not Produce Results

When a small business decides to take their business online there are usually several mistakes that they do. This is partially due to lack of experience and often lack of knowledge. There seems to be a trend that small businesses think of their website as an online business card instead of a marketing tool. That is where the majority of them go wrong. So let’s take a look at some of the most common mistakes done when a small business takes their business online.

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Effective PR For a Small Business on a Budget – Get Local and Get Online!

If yours is like most small businesses, you can’t afford the luxury of a PR department, much less a dedicated PR agency or even one employee responsible for external communications and PR. However, this business function is critical as the world of communications continues to expand with new applications, demands and opportunities like social media networks. The thought of a concerted PR strategy and execution can be overwhelming for a small business owner, but it doesn’t have to be. There are two primary elements of PR for a small business to engage upon – leveraging online and local offline outlets. The old world of face-to-face will continue to be critical in building your PR strategy and overall business, but let’s face it – the environment has changed, and you simply can’t ignore the power of the Web, particularly social networks. Proactively getting your business out in the community while leveraging the Web will ensure the success of your PR strategy. And, these tactics are not expensive; in fact, many present opportunities for free PR for your small business.

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